Here at NOVA Solutions, we love to hear about the success of the iPad in day-to-day life, its uses in the workplace, and its practicality in the classroom. With its portability and easy-to-use interface, we're curious how the tablet measures up to the personal computer. Here are some stats on the tech-titan:
- Use of desktop computers is down for 35% iPad owners since they bought the device
- Use of laptops is also down since they bought an iPad at 39%
- 87% of owners are using it every day of the week
- 26% for half an hour to an hour per day
- 32% for 1-2 hours per day
- 24% for more than 2 hours a day.
- 15 Million iPads Sold in 2010
- The 15 million iPad number is more than the number of every tablet PC ever sold, combined
- The iPad has captured more than 90% tablet market share
- iPads have been responsible for $9.5 billion in revenue in 2010
Where do they use it?
- 69% of respondents using it in the bedroom
- 42% in the kitchen
- 20% of men can’t be parted from it in the bathroom
What do they use the Apple iPad for?
- Accessing the web – 75%
- Emailing -63%
- 53% of iPad owners say they use their device mainly for entertainment
- Playing games – 48%
- Social networking – 41%
- Researching products and services – 29%
- Reading books – 25%
- Listening to music – 21%
- Shopping – 19%
- Reading magazines – 13%
- For work – 13%
- Watching TV – 11%
The Stats on Apps on the iPad
- 16% have bought a branded app from a company
- 84% of respondents would be very interested in an app from one of their favourite brands, if it was free and non-subscription.
- Free apps are almost twice as popular among iPad consumers as paid-for (the average iPad has 18 free apps on it and 10 paid-for)
- Buying an app is most strongly influenced by the app’s perceived usefulness at 64% of owners
- Content is very important when buying the app at 47%
- Price comes third at 44% when considering buying
- Friend recommendations is important at 27%
- 15% say that recommendations by industry experts are very important when making an app buying decision.
Based solely on the facts, the iPad wins over casual users in a battle with the personal computer. It's easy to carry around, easy-to-use, and fun to work with; if you're only going to surf the internet, check social media or shop online, it definitely wins this battle. But for productivity purposes, the laptop reigns supreme; use your mouse to change between Excel and Photoshop in an instant, with ease. Maybe someday this will change; maybe the iPad will have the capacity to run hefty software with multitasking capabilities.